“Since 2000, speeding has killed a classroom of our children,” the ad narrator says. “Shame on you. You can never control the consequences if you speed.” The commercial is designed to demonstrate how 28 children have died in accidents caused by speeding cars since 2000.
According to the Independent, the ad has been banned from TV before 9 p.m. Assistant Chief Constable Stephen Martin, of the Police Service of Northern Ireland, said, "This advertisement depicts very clearly and very starkly the risks involved when speed is a factor.”
Check out the clip below, and let us know your thoughts. Is this pushing the message too much?
Is this an appropriate use of the wonderful GNR song?